I figured every now and then I'll write about some history of Hello Kitty, between the new news and products.
Did you all know that Hello Kitty holds the position of U.S. children's ambassador for UNICEF? Yup! Since 1983. When Hello Kitty celebrated her 30th Anniversary in 2004, Sanrio donated over $150,000 to UNICEF girls’ education programmes to embark on an advocacy programme, educating fans about gender-based discrimination in developing-world schooling. This was actually the third time Hello Kitty and UNICEF have joined forces; the first was with the United States in 1984 and then with Japan in 1994. Because of her work on behalf of the world’s children, Hello Kitty received the exclusive title as “UNICEF Special Friend of Children.”
As quoted from UNICEF.org:
Joining forces with Target Stores, Sanrio gathered acclaimed designers to create special one-of-a-kind Hello Kitty items and sold the items at an online auction that began in September 2004, culminating in a star-studded gala in Los Angeles in November 2004. Proceeds from the auction benefited UNICEF’s ‘Go Girls!’ campaign and Target House.



